Monday, August 31, 2009

J.Crew on the Island??

May I present J.Crew-on-the-island at Ala Moana Shopping Center, just a hop, skip and a jump outside of Waikiki.
Pros: Vibe is very Hawaii. Translation: J.Crew on vacation with emphasis on white interior, dark floors, rattan furniture draped with Hawaiian-Quilted pillows. A few of the key trends are here, along with lots of jewelry. All one needs is a mai tai and this is Paradise Found, not Lost.

Cons: The vibe is very Hawaii. What can I say?? Flip flops and khakis 365 days a year, NEVER a full collection of clothing. Emphasis on t-shirts and only the more casual of dresses, and don't even try to look for tweed or Super 120s ANYTHING. Because it ain't there.

So. If you're looking for resort wear, as in, Gosh I need something to cover up my bikini - oh! & this tee and shorts will do! Well, then sisters, this is your place. If not, then stick to the website.

I know I will.


  1. Um...that's why the store is named J.Crew on the Island. This concept suits the warm, tropical weather of Honolulu; therefore geared to local residents. If J.Crew opened a full-fledge store with cool season merchandise (autumn & winter), majority of customers will not buy it (Can you imagine wearing a wool sweater, no matter how light-weight the fabric is in 80 degree tropical weather?) This is a great opportunity for J.Crew to be in this market; to have a presence in Honolulu. And no, I'm not a fan of J.Crew...too preppy for me. I'm more of a Club Monaco man.